Can a mobile app transform your B2B business?
The research stats reveal that, on average, a smartphone user spends around four to five hours each day on mobile. But in the past, mobile apps were mostly customer-centric, revolving around and targeting different customer audiences. It’s only recently that B2B businesses have started making mobile apps one of their offerings. Companies that have invested in enterprise mobility have witnessed a 24% increase in revenue from mobile apps. Believe it or not, mobile is playing a critical role in revolutionizing marketing and brand strategy. How can a B2B mobile app help your business? It is one of the most crucial questions for which you should have a strong answer. Thinking about building an application simply because it seems like a good idea will not work. It is important to re-evaluate your marketing strategies concerning your B2B customers. If you are not convinced or aware of the various ways in which a mobile application can help your business, you may co...